An experienced trilingual professional with a visceral passion for the ever-evolving digital marketing industry. I have amassed over 23 years of experience in start-up, agency and corporate environments across Digital Print & Design, Marketing, UX & UI, Animation and all things creative. I leverage pioneering technology to design end-products that break through the clutter and engage audiences.
I am a team player who thrives on the energy that comes from working alongside other talented individuals. I have worked with small teams where each member had their own unique role to play as well as large teams where each person had a specific task to complete. In both cases, my focus was on helping others reach their goals while achieving my own.
A one-stop creative shop that provides peace of mind to clients with all of their tech needs.
Jun 1999 – Present (23 years 5 months +)
• Created, planned and implemented product launches on e-commerce platforms including Shopify, Amazon, Walmart and Jet. Implemented professional photography to showcase products; used video as part of launch strategy; executed innovative marketing strategies for long-term client retention.
• Created proprietary WebTV application installed on select Samsung Smart television models, as well as third-party STBs (set top boxes).
• Experience working with brands such as Coca Cola, Panasonic, HP, Microsoft and BestBuy to create digital/print assets and user interfaces for mobile and desktop users.
• Built a unique digital gifting application in collaboration with developers, designers, and marketers to serve as a customized gifting solution for a multi-million-dollar high-end event.
Sep 2020 – Sep 2022 (2 years 1 month)
A performance marketing and advertising agency specializing in digital marketing, lead generation, branding, content strategy and capital funding. Company was acquired by Halston Court Capital.
• In the e-commerce space, I have provided visual identity, D2C sales and marketing strategies to companies in industries such as health, apparel, lifestyle and food. For example, I helped a plant protein product innovator acquire 150% more customers per week at a cost savings of 30%.
• Created the visual identities, web sites and packaging designs for a health and wellness companies. Also designed pre-sell pages, e-commerce platforms and marketing materials.
Aug 2016 – May 2019 (2 years 10 months)
Ola Mundo’s mission was to make communication easier for children on the Autism spectrum.
• Created the concept of providing a digital sock-puppet which acted as an intermediary between aparent, therapist and a child with limited cognitive functions. The sock puppet was mobile and couldvisually interact with other networked devices to provide a 3D virtual environment for language learning.
• Developed the startup’s flagship product and character which has helped raise over $1.4mil in fundingbefore being sold
May 2013 – Dec 2018 (5 years 8 months)
An aerospace focused process improvement agency for the Israeli Airspace Industry.
• Acted as the Israeli representative of Goodrich UTAS and IAI to oversee negotiations with
executives, adherence to deadlines, protocol changes and process improvement
• Managed several senior consultants and assembly supervisors to ensure an impeccable
quality assurance record, on-time deliveries and competitive supplier pricing